Labor and Delivery Services - Free Essay Example

Sample details Pages: 1 Words: 367 Downloads: 8 Date added: 2019/10/10 Did you like this example? The labor and delivery services are those services that are offered in the hospitals to the pregnant women during delivery such as the medical care and surgery. As a member of the committee for the hospital, I think the hospital within the Bright Road health care system should continue to deliver the labor and delivery services to pregnant women due to various reasons. To begin with, these services offer a safe process for the mothers when giving birth since the hospital provides a safe environment. Don’t waste time! Our writers will create an original "Labor and Delivery Services" essay for you Create order By delivering theses services, the hospital ensures there is an availability of effective equipment to avoid causing complications to the pregnant women. When the hospital continues to offer the labor and delivery services, the people in the surrounding society are served in the times of emergency for pregnant women as well as the costs are minimized. Finally, through the labor and delivery services, pregnant women are provided with information and assistance on how to handle the newborn child hence the hospital should not terminate the services. Such decision of continuing to offer the labor and delivery services will impact the hospital in that it will incur costs to increase the facilities such as the hospital beds and the staff to deliver services. At the same time, the hospital will be able to sell the services to the public hence attract many consumers for the labor and delivery services. Hence more revenue will be generated. The patients will receive a safe process of delivery since a safe environment will be enhanced through the provision of the labor and delivery services. The decision to continue providing the labor and the delivery services in the hospital will benefit the society since the adverse complications which may arise during labor and delivery are minimized, and the pregnant women are safe. In addition, the employment opportunities are provided to the members of the society. Finally, I recommend that the hospital should proceed and make the decision and continue to deliver the labor and delivery services to the pregnant women since the hospital, the patients, as well as the community, will benefit. In addition, the hospital will have the chance to expand and also market the services provided.

Essay on Fahrenheit 451 by Ray Bradbury - 2072 Words

Fahrenheit 451 There appears to be some writing on the note ... Fahrenheit 451, by Ray Bradbury, is a science fiction novel that discusses and shows the life of a very controlled society. The society is not allowed to read books and is punished for doing so. The books are burned at 451 degrees Fahrenheit, which is the temperature it takes book paper to burn (Bradbury 1). Although society today isnt like that as far as books are concerned, the author still shows some trends that are occurring today. Some of the characters in the novel are similar to people in todays society in the way they act towards societys views. The society in Fahrenheit 451 is similar to the society in Those Who Walk Away From Omelas, a story by Ursula†¦show more content†¦The future society in Fahrenheit 451 is similar and different to the society I have experienced. Although it is not as similar as it is different, its similar because like society today there are laws we are supposed to obey. The government has rules that are set for society to oblige to which is similar to the way the government in the novel made the laws about books. Also, like the rebels in the novel (Clarisse, Montag, the older lady, and Faber), there are people in todays society that go against the laws and rebel. Going against the matrix in this story is not too common because of the harsh punishments the people have to face, especially when they have to witness their own books and houses being burned. Another similar characteristic is that the people in the novel as well as the people today rush through life and dont cherish the little things. In the novel, Clarisse shows this to Montag by telling him about the littlest things, from the moon to the grass (8-9). Montag never realized any of the things that Clarisse tells him because he never took the time to think about anything else besides burning and destroying the books. This is the same with the society today because we take little things for granted and under appreciate the small things, such as the stars or even the sunrise because we are just too overwhelmed with our lives The society today is also a lot different from the society in the novel. For example,Show MoreRelatedFahrenheit 451 by Ray Bradbury719 Words   |  3 PagesThe flash point of paper, or the temperature at which paper will burst in flames, is 451 degrees Fahrenheit. In Fahrenheit 451, written by Ray Bradbury, the main character, Guy Montag, is a â€Å"fireman† in a futuristic society where he and his coworkers start fires, rather than put them out. Books are banned and burned, along with the owner of the book’s house and sometimes even the owner of the book, upon discovery. Technology has taken over in a sense that social interaction between the average personRead MoreFahrenheit 451 By Ray Bradbury1952 Words   |  8 Pagesis clearly displayed in the plight of Ray Bradbury’s novel about a dystopian American society, Fahrenheit 451, which contains many ideas and bits of content that some people belie ved should be censored. In fact, one of the reasons that this novel was censored for displaying the dangers of censorship, which is both extremely ironic, and telling as to where this society is going. Thanks to several distributors and oversensitive parents and teachers, Fahrenheit 451 has been banned in many schools overRead MoreFahrenheit 451 By Ray Bradbury954 Words   |  4 Pages In Fahrenheit 451 by Ray Bradbury, the author uses allegory (often misinterpreted by readers) to show the dangers of mass media consumption and the decline of reading traditional media. Many readers draw incorrect conclusions (lessons learned) from the book due to how generally the book applies its theme. Government censorship, though an important topic, is not the intended focus of the novel Fahrenheit 451. Finally, Bradbury’s original message of the book shows the beauty of traditional media andRead MoreFahrenheit 451 By Ray Bradbury1592 Words   |  7 PagesWhen writing the introduction to Fahrenheit 451, author Neil Gaiman stated that â€Å"ideas--written ideas--are special. They are the way we transmit our stories and our thoughts from one generation to the next. If we lose them, we lose our shared history†. Gaiman is absolutely correct; especially because what he is saying heavily applies to books. Books are a critical aspect in shaping humanity as a whole, they create and share a network of creative ideas, history, and overall entertainment; to loseRead MoreFahrenheit 451 By Ray Bradbury1661 Words   |  7 Pages1.) In the novel, Fahrenheit 451 by Ray Bradbury, Montag’s view on life reverses. Two characters the influence the main character Guy Montag are the old lady whose house and books were burnt down and Mildred. The old lady was caught preserving books in her home. Firemen including Montag were ordered to burn the books. The old lady refused to leave her books, so she too was burned. She bravely gave an allusion as her last words, â₠¬Å"Play the man,’ she said, ‘Master Ridley.’ Something, somethingRead MoreFahrenheit 451 by Ray Bradbury818 Words   |  4 PagesFAHRENHEIT 451 BY RAY BRADBURY Important People in Montag’s Life In Partical Fulfillment Of English 2 Ms Irina Abramov By Helen Hernandez November 9, 2012 â€Å"There are worse crimes than burning books. One of them is not reading them† -Ray Bradbury. In the past there were events that affected book writers. People will get together to burn books because they thought it was inappropriate or they were against their literature. Montag is a fireman in a futuristic society who would startRead MoreFahrenheit 451 By Ray Bradbury918 Words   |  4 Pagesâ€Å"Fahrenheit 451,† written by Ray Bradbury, is a futuristic, dystopian novel based upon a society secluded by technology and ignorance. In this future society, books are outlawed and firemen are presented with the task of burning books that are found in people’s homes. Montag, a fireman, finds himself intrigued with the books, and begins to take them home and read them. As the story progresses, Montag learns the truth behind why books are outlawed and flees his city to join the last remnants of age-oldRead MoreFahrenheit 451 By Ray Bradbury863 Words   |  4 PagesTh e novel, Fahrenheit 451 was written by Ray Bradbury and it took place in the dystopian future. Throughout each novel, we are able to see a major theme, which is censorship. In this essay, I will explain how this theme are explored in the story by using the literary devices. To begin with, in this novel, censorship is not given a straight description, but we can see how the author shows it through many literary elements, such as using the setting, tone and symbolisms even foreshadowing. This novelRead MoreFahrenheit 451 By Ray Bradbury943 Words   |  4 PagesIn the novel Fahrenheit 451, written in 1951 by Ray Bradbury. There are many similarities between the novel and contemporary society, including technology, family lifestyle and censorship. In Fahrenheit 451, Bradbury’s main focus was on technology, such as televisions. Televisions were a big deal back in 1950, individuals were thrilled to get their hands on the new device. When it comes to Mildred, Montag s wife in Fahrenheit 451 novel. Mildred was so obsessed with televisions. She had three differentRead MoreFahrenheit 451 By Ray Bradbury1592 Words   |  7 PagesWhen writing the introduction to Fahrenheit 451, author Neil Gaiman stated that â€Å"ideas--written ideas--are special. They are the way we transmit our stories and our thoughts from one generation to the next. If we lose them, we lose our shared history†. Gaiman is absolutely correct; especially because what he is saying heavily applies to books. Books are a critical aspect in shaping humanity as a whole, they create and share a network of creative ideas, history, and overall entertainment; to lose

Destination Marketing Organizations and Destination Marketing

Question: Dicuss about the Destination Marketing Organizations and Destination Marketing. Answer: Introduction: With increasing competition in the global market, every organization is looking to initiate effective marketing strategy in order to achieve competitive advantage in the market. Specifically, globalization has provided organizations huge potential market for enhancing the business in an appropriate manner. Now, implementation of effective marketing strategy heavily depends on several factors that organizations need to utilize in an effective way. In this report, the focus will be on one of the pioneers in wristwatch industry namely Rolex. Hans Wilsdorf and Alfred Davis established Rolex watches in the year of 1905 ("Discover more on Rolex.com", 2016). Thus, the organization is the business for more than 100 years that establish the fact that the focus organization has able to implement effective marketing strategy for reaching to its target group of customers. In this report, the focus will be on the implemented marketing strategy for Oyster and Cellini collections 2016 of Rolex watc hes, so that it can able to create desired impact on the market. In this report, in-depth analysis will be provided on the entire decision-making process of the Rolex watches in order to highlight the kind of impact it can have on the market. The report will also provide analysis of different factors that are creating impact on the overall effectiveness of the implemented strategies. Furthermore, it also has provided recommendations for Rolex watches so that it can able to achieve sustainable growth in the market. Situation analysis of the company: As highlighted by Perreault Jr, Cannon McCarthy (2013) situation analysis can help organization to identify its present position in the market. Several theories and models have been developed for analyzing the present situation of the organization in an appropriate way. BCG matrix is among the most popular technique for the evaluation of the present situation of a particular organization in the market. Thus, the BCG analysis for Rolex watches is provided as follows: As highlighted by Ferrell Hartline (2012) dogs represent an organization with low growth rate and low market share. Thus, it actually represents a business with very little potential to achieve sustainable growth in the market. Now, Rolex is regarded as the most esteemed brand in the global market. Therefore, it is obvious that the organization will have huge potential to grow business even further. Thus, Rolex cannot be categorized under the dog segment. Question mark represents an organization with low market share in a high growth market (Berthon et al., 2012). Thus, it primarily highlights an organization that has just started business in a particular industry. Thus, Rolex can also not be included in the question mark section, as it is in the business for more than 100 years. Furthermore, Rolex has major share of the luxury watch market that keeps the organization out of question mark section. Cash cows: As highlighted by Armstrong et al. (2012) cash cow represents an organization with high market share but very limited growth opportunity. However, implemented marketing strategies of Rolex have provided enough opportunity for increasing the market share in an appropriate way. Therefore, the organization definitely does not belong to the cash cow segment of BCG matrix. Stars: As highlighted by Morgan, Katsikeas Vorhies (2012) star represents an organization with large market share in the fast growing market. Now, Rolex is the market leader in providing luxury wristwatches in the global market. Therefore, it can be easily assessed that the organization is in the star segment of BCG matrix. Furthermore, as the organization is launching new brands, it is expected that it will continuously able to grow its market share in the market. Target market description: As per the article by Chaffey Ellis-Chadwick (2012), proper utilization of target marketing strategy allows organizations to reach to the potential customers in an appropriate way. Specifically, target market helps all the multinational organizations to identify and implement effective penetration strategies in order to fulfil all the marketing objectives. Now, Oyster and Cellini collections 2016 of Rolex represent luxury watches that are extremely expensive comparatively to any other wristwatches available in the market. Thus, Rolex target marketing strategy will have to target people with specific level of income. Thus, the targeting strategy of the organization will have to be extremely specific. Otherwise, it will not able to create desired impact on the market. Thus, Rolex targeting strategy includes market segmentation approach in order to reach to the potential customers. Geographical segmentation of Rolex focuses on the developed countries so that it can able to create positive impact on the market (Kotler et al., 2015). On the other hand, demographical segmentation of Rolex focuses on the age group between 30 to 55 years people. However, the prime focus of Rolex will have to on the income group of people, as the expenses of Rolex watches is very much unaffordable for people living with below or average income level. Target market decision-making process: As per the article by Solomon, Russell-Bennett Previte (2013) decision-making process is extremely important for fulfilling all the marketing objectives of the organization. Now, Rolex utilizes systematic procedure at the time of developing decisions for fulfilling all the objectives in an appropriate way. Firstly, the decision-making process of Rolex focuses on to evaluate the kind of challenges it has to face at the time of placing products in the target market. Therefore, Rolex has implemented different survey techniques in order to identify the needs of the target market in an appropriate way. For instance, the taste and preferences of the markets are expected to change over time. Therefore, it is necessary for the organization to identify the change in needs in an appropriate manner (Ekesa et al., 2015). Rolex has to develop decisions in order to identify the needs of the market in an appropriate way. Thus, the decision making process of the organization focuses on the effectiv e evaluation of alternative marketing strategies in order to create maximum impact on the market. Alternative evaluation requires effective utilization of market survey, as it will provide an idea regarding the prime challenges that organization has to face in near future. For instance, Rolex needs to evaluate the competitors business strategy to reach to its potential customers in an effective manner. Thereafter, Rolex focuses on the development of marketing campaign in order to reach to its targeted customers. Now, as the target market of the organization are high income group people, the decision-making process regarding the implementation of marketing strategy also focused on the factors like sense of satisfaction or achievement. It is important for the organization, as it induce people to fulfil their esteemed needs. Furthermore, Rolex decision-making process also has to include the brand positioning strategy, which is necessary for fulfilling all the marketing objectives. As per the article by Tingchi et al. (2013) positioning refers to a particular place that a brand occupies in the mind of the potential customers. Thus, it is essential for Rolex to develop decisions in such a way so that it can able to create desired impact on the mind of the customers. Two social influences on buying behaviour: As highlighted by Duarte, Raposo Ferraz (2013) consumer buying behaviour refers to the purchase, selection and consumption pattern of the people for fulfilling all the wants in an appropriate manner. Several social factors can have impact on the purchasing pattern of the people. In order to evaluate the buying behaviour of Rolex customers, family and references group has to be evaluated in an effective manner. Many studies have highlighted the fact that reference group has the potential to influence a particular individual for buying a particular product. Specifically, if the brands or the products are visible like dress, watches, shoes or phones, it can easily instigate other people of the groups to purchase similar products. Now, Oyster and Cellini collections 2016 is the most updated version of Rolex watches that has very limited owners in the market. Therefore, if an individual display the purchase of that collection, it will also increase the desire of other individuals to purc hase similar brand products in the market. On the other hand, family is another major factor that can influence target customers of Rolex to purchase a particular product. As per the article by Hjort et al. (2013), family helps to develop perception and values of individuals that plays superior role in developing brand loyalty for an organization. For instance, if all the senior members of a particular family are loyal towards the Rolex brand then it is expected that the culture of the family will also induce junior members to remain loyal of similar brand. Thus, family plays critical role in developing brand loyalty for organizations, which eventually affects the buying behaviour of the customers. Two psychological influences on buying behaviour: As highlighted by Badgaiyan Verma (2014) psychological behaviour can also have major impact on the overall buying behaviour of the customers. Understanding the psychology of the customers is significantly important for an organization for achieving sustainable growth in the market. Studies have highlighted four prime psychological factors including motivation, perception, learning and beliefs attitudes that can have major impact on the buying behaviour of the potential customers. However, it has been assessed that motivation and beliefs attitudes are the prime two factors that can influence people to purchase new edition of Rolex watches. As mentioned earlier, Rolex target market is only high-income group people. Therefore, people with specific income level can actually afford the cost of Rolex watches. Thus, it is necessary to have high level of motivation for purchasing Rolex products. Maslows hierarchy needs theory has highlighted different types of need that an individual can have in order to lead their life properly (Westwood, 2013). Now, motivation for luxury products like Rolex watches can be categorised under esteem needs of individuals, as it provides a sense of satisfaction among the customers. On the other hand, beliefs and attitudes is another significant psychological factor that can also influence the buying behaviour of individuals. Aday Yener (2014) have highlighted that beliefs requires strong brand positing for the organization. Now, Rolex is among the top luxury wristwatches manufacturers that have strong brand value in the market. Therefore, it is expected that the brand name of Rolex will help to create positive psychological impact on the potential customers mind that eventually help to create positive beliefs and attitudes towards each product of the organization. Thus, it is necessary for Rolex to focus on the effective development of beliefs and attitudes of the potential customers in order to influence them to purchase products of the organization. Two personal influences on buying behaviour: As highlighted by Hollensen (2015) analysis of customer buying behaviour is an extremely difficult process, as it requires analysis of many factors. Now, personal influences are also considered among the prime factors that can have major impact on the buying behaviour of the potential customers. Many studies have highlighted different personal attributes including occupation, economical condition, age, personality and lifestyle that can have impact on the purchasing decision of the customers. However, in case of purchasing luxury products like Oyster and Cellini collections 2016 of Rolex, economical condition and personality are the prime personal attributes that can have major impact on the behavioural pattern of the potential customers. As the watch collections of Rolex are extremely expensive, it almost become unaffordable for an individual with limited income. Thus, economical condition or financial support needs to be strong for the people willing to buy Rolex products. Conversely, people with limited income source will not view Rolex products as alternative option. Therefore, it will also affect the buying behaviour of that particular individual (Terpstra, Foley Sarathy, 2012). On the other hand, personality is another significantly important personal attribute that can have impact on the buying behavioural pattern of the customers. For instances, a music lover individual will always look for music related equipments. Therefore, an individual with addiction to luxury equipments is expected to look for different alternatives for purchase. Thus, it will create positive impact on influencing people to purchase Rolex products. Four marketing strategy recommendation: As per the article by Brooksbank (2013) proper utilization of marketing strategies are necessary for fulfilling all the marketing objectives in an appropriate manner. However, effectiveness of marketing strategies will have to be developed in such a way so that it can easily go with the image of the organization. For instance, marketing strategy for Rolex will have to focus towards maintaining the standard of the brand name in the market. With increasing competition, it has become necessary for Rolex to evaluate the marketing strategies continuously so that it can able to reach to all the potential customers. Four recommended marketing strategies for Rolex are as follows: Online advertisements: With increasing popularity of internet and social media, every organization has tried to utilize the platform for fulfilling all the marketing objectives (Pike Page, 2014). Therefore, Rolex also need to utilize the online platform to reach to the global potential customers in an effective way. Furthermore, Rolex needs to utilize social media platform as a tool for communicating with the potential customers. It not only will help the organization to identify the needs of the customers but also will create positive impact on solving any query in an appropriate way. Therefore, it will eventually help to create strong brand name in the market, which will create positive impact on businesses of Rolex. Magazine advertisements: Rolex also needs to utilize business magazines for reaching to the potential customers in an appropriate way. It is expected that all the people with high-income read prime business magazines on daily basis. Therefore, placing advertisements on magazines like GQ and Maxim will allow the company to create positive impact on the mind of potential customers. Furthermore, Rolex needs to utilize magazines to educate people about the quality of the provided wristwatches so that it can add value to the organization. Advertisements at major sport events: Rolex also needs to strategically place advertisement on all the major sporting events, as it will help to create desired impact on the market. The advertisements for the sporting events also need to be eye-catching and gripping so that it can able to grab the attention of the potential customers in an appropriate way. Sponsorship: Sponsorship is another prime marketing tool that Rolex needs to consider for fulfilling all the marketing objectives in appropriate manner. For instance, sponsorship in one of the most popular sporting events namely Wimbledon has helped the organization to increase popularity in the market. Therefore, it is necessary for the organization to identify many other events for effective utilization of sponsorship strategy for fulfilling the marketing objectives in an appropriate manner. Conclusion: From the above analysis it can be assessed that the implemented marketing strategies play extremely important role in fulfilling all the objectives of the organization in an appropriate manner. However, it is necessary for the organization to evaluate the effectiveness of the implemented marketing strategy so that it can able to make desired changes at the optimum time. Thus, Rolex also needs to focus on different factors to maintain itself as the top luxury wristwatch provider in the global market. References: Aday, M. S., Yener, U. (2014). Understanding the buying behaviour of young consumers regarding packaging attributes and labels.International Journal of Consumer Studies,38(4), 385-393. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2012).Marketing: an introduction. Pearson Prentice-Hall, London. Badgaiyan, A. J., Verma, A. (2014). Intrinsic factors affecting impulsive buying behaviourEvidence from India.Journal of Retailing and consumer services,21(4), 537-549. Berthon, P. R., Pitt, L. F., Plangger, K., Shapiro, D. (2012). Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), 261-271. Brooksbank, R. W. (2013). Successful marketing practice: a literature review and checklist for marketing practitioners.International Journal of Wine Marketing. Chaffey, D., Ellis-Chadwick, F. (2012).Digital marketing. Pearson Higher Ed. Discover more on Rolex.com. (2016).Rolex. Retrieved 27 November 2016, from https://www.rolex.com Duarte, P., Raposo, M., Ferraz, M. (2013). Drivers of snack foods impulse buying behaviour among young consumers.British Food Journal,115(9), 1233-1254. Ekesa, B., Rao, E. J. O., Cadilhon, J. J., Ayebare, P., Bashaasha, B., Muyanja, C., ... Mango, N. (2015). A situational analysis of agricultural production and marketing, and natural resource management systems in the central region of Uganda. Ferrell, O. C., Hartline, M. (2012).Marketing strategy, text and cases. Nelson Education. Hjort, K., Lantz, B., Ericsson, D., Gattorna, J. (2013). Customer segmentation based on buying and returning behaviour.International Journal of Physical Distribution Logistics Management,43(10), 852-865. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Morgan, N. A., Katsikeas, C. S., Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance.Journal of the Academy of Marketing Science,40(2), 271-289. Perreault Jr, W., Cannon, J., McCarthy, E. J. (2013).Basic marketing. McGraw-Hill Higher Education. Pike, S., Page, S. J. (2014). Destination Marketing Organizations and destination marketing: A narrative analysis of the literature.Tourism Management,41, 202-227. Solomon, M. R., Russell-Bennett, R., Previte, J. (2013).Consumer behaviour: Buying, having, being. Pearson Australia. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press. Tingchi Liu, M., Brock, J. L., Cheng Shi, G., Chu, R., Tseng, T. H. (2013). Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour.Asia Pacific Journal of Marketing and Logistics,25(2), 225-248. Westwood, J. (2013).How to write a marketing plan. Kogan Page Publishers.

Nationalism - A Comparison of Two Works free essay sample

This paper compares two novels and examines the theme of nationalism. This paper attempts to provide a more critical examination of what is meant by nationalism by looking to two works of fiction ? the 1919 Mr Standfast by John Bucan and the 1933 mystery novel Murder on the Orient Express by Agatha Christie. Both of these novels develops ideas of nationalism that are rooted in the historical concerns of these moments in time. Both in many ways now seem to us rather quaintly nostalgic. However, it is important to understand how very much the ideas ? and ideals ? of nationalism that are expressed in these two books are still with us today. From the paper: We are currently surrounded with reminders of how the fabric of nationalism is woven: This has, of course, been especially true since the attacks on American on the 11th of September. It has become increasingly difficult to go anywhere now without seeing flags or other forms of patriotism and nationalism. We will write a custom essay sample on Nationalism A Comparison of Two Works or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page And yet, while the heart may indeed swell at such demonstrations, the current uprising of nationalist sentiment provides a moment not only for us to join together in mutually felt pride in our nation but also to examine precisely what it is that nationalism means.